Hailed as Europe’s answer to Beverly Hills, the lavishly luxurious beach resort of Forte dei Marmi lures the rich and famous with its pristine beaches and manicured magnificence. Impossibly affluent villas pepper the coastline, rubbing shoulders with prestigious beach clubs and opulent huts in which to relax and revitalise. The coastal splendour of the town allured prominent authors and actors such as Aldous Huxley and Henry Moore, and after a day of exploration travellers will understand why.
The primary allure of Forte dei Marmi is undoubtedly the glimmering glamour of the white sand beaches and crystal clear sea; much of the town’s principal beach is now privately owned by the luxurious hotels on the beachfront, however non-residents can obtain day passes in order to enjoy the sun soaked splendour of the coast.
Forte dei Marmi’s famous Market is an excellent place to absorb the privileged culture of the Italian elite; here, designer clothes and expensive goods are sold in a lively atmosphere that guarantees the purchase of a fashionable bargain.
A nearby attraction sure to lure cultural connoisseurs is the Torre del Lago Puccini, the former holiday home of revered operatic composer Giacomo Puccini. After hailing the picturesque pocket of countryside as ‘paradise’, Puccini converted the ancient watchtower into a lake side villa, which is now a museum in which related musical memorabilia is exhibited.
Due to its privileged population, the selection of exquisite eateries in Forte dei Marmi is nothing short of breath-taking; regularly hailed as the finest is the dazzlingly decadent Oliver d’Oro, a dramatic display of gold encrusted extravagance in one of the resort’s finest hotels. The menu is solely dedicated to classic Mediterranean cuisine and the menu regularly changes according to seasonal availability; expect lavish ingredients such as caviar, truffles and smoked salmon on this majestic menu.(Via Mazzini, 20,55042 Forte Dei Marmi)