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Hotels under the magnifying glass, or how Internet users can take advantage of the latest tools to avoid being taken for a ride.

London, 30 June 2009 - Sometimes hotels fail to live up to the promises their management make in glossy brochures. Now web-savvy customers can avoid wasting energy and money, by using the latest tools provided by the Internet.

Whilst in the past it was a case of relying for better or for worse on the descriptions provided by the glossy holiday brochures which usually contained not particularly accurate descriptions, nowadays the user-generated content of Web 2.0 and new technology means the Internet is a much more trustworthy source of information. In particular aerial views of hotel complexes together with hotel reviews expose previously inaccurate hotel descriptions.

It is often the case that a hotel's surroundings are what give cause for complaint. Just how far is it actually from the beach or the busy main road? These questions are easily answered, by clicking the "View Hotel on Map" link in the hit list of hotels returned by the online hotel search and booking site, When the map is displayed, simply click the "Bird's eye" link to view the hotel and its surroundings at close quarters - the camera does not lie! The zoom function can be used to examine all the relevant details such as the hotel building itself and its surroundings so nasty surprises on arrival can be avoided.

Warini Munshi, Managing Director at hotel booking Ltd., reports on the positive feedback received from customers, "In many cases we have been able to point out the bird's eye view to help customers who have been unsure of the situation of their hotel. Since the function was introduced. the number of customer complaints relating to hotel locations has dropped significantly."

In addition to the bird's eye view the online reservation service at also provides feedback from actual hotel guests. This ensures that those looking for accommodation can rely on the fact that the opinions are provided only by people who have actually stayed in the hotel in question. In many cases this gives much more information on matters such as cleanliness, customer service and the hotel surroundings than is available in official hotel descriptions -bearing in mind that has over one million hotel reviews.

-------------------------------------------------------------------- AG AG, with its international brand, operates a free hotel reservation service for companies and private customers at and The company offers more than 210,000 hotels worldwide for booking online. Customers benefit in this respect from considerable cost savings. shows all available room rates for each hotel, thus always enabling customers to select the lowest or most appropriate rate. All bookings are forward simultaneously, securely and directly to the individual hotel. This is guaranteed by the unique integration of hotels’ own reservation systems (so-called CRS and PMS systems) and’s own myRES reservation system under’s standard user surface.’s corporate application is already used by well-known companies, such as BASF, SAP AG, Texas Instruments and Ernst & Young AG. Since January 2007, has extended its portfolio to include a conference enquiries and booking system. Business customers in particular stand to save time and money due to the optimised conference organisation processes facilitated by this conference tool. - the international brand of AG - was created to promote the company’s expansion into international markets. To acquire new customers and hotels abroad, sales offices have already been opened in the UK (London), France (Paris), Spain (Barcelona), Italy (Rome) and China (Shanghai). The company’s high share of business customers with international operations facilitates its entry into new markets. The aim is to establish as the leading online hotel reservation service for business and private customers in the foreign markets mentioned and then step by step across the whole of Europe.

Press contact
Ms. Warini Munshi hotel booking Ltd.
Longcroft House
2-8 Victoria Avenue
London, EC2M 4NS
Great Britain
Fax: +44-(0)20-80431108
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