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Press releases


London's hotels have two months to get in shape for the Olympics

  • Low customer satisfaction results sees host city struggling to keep up with international – and UK competition
  • Sheffield top rated UK city and scores higher than Beijing, New York, Paris and Dubai
  • Warsaw, Tokyo and Helsinki top international medal table for hotel customer satisfaction

London’s hotels are making the final preparations as visitors and media from all over the world descend upon the city for the 2012 Olympics. However, when it comes to the latest guest satisfaction figures from overseas visitors, the capital doesn’t even get close to a podium place compared to other UK cities - finishing tenth with an average score of 6.58.

Taking a surprise gold is Sheffield (7.60) followed by Liverpool (7.54) and Leeds (7.51) as free online reservation service revealed its latest customer feedback figures for major UK and world cities from over 10,000 business and leisure travellers.

Guests who have booked a hotel at evaluate the hotel after their departure on the basis of a points' system (0 to 10). In the overall evaluation such things as room quality, friendliness of the staff, cleanliness, noise, value for money and the breakfast and gastronomy played an important role.

The Top 10 in the largest cities* in the United Kingdom

Current evaluation of satisfaction (May 2012)

1. Sheffield 7.60
2. Liverpool 7.54
3. Leeds 7.51
4. Edinburgh 7.21
5. Bristol 7.16
6. Glasgow 7.05
7. Manchester 7.02
8. Leicester 6.72
9. Birmingham 6.62
10. London 6.58

While the hotels of Warsaw (7.90), Tokyo (7.65) and Helsinki (7.64) topped the major world cities table, Sheffield, Leeds and Liverpool scored higher than many global travel hotspots. These include Bangkok (7.45), Madrid (7.20) plus a number of iconic business and leisure destinations that, along with London, failed to make the top 20 such as Dubai (7.17), Beijing (7.16), Rome (6.91), Amsterdam (6.80) New York (6.77) and Paris (6.73). Top 20 cities* internationally

Current evaluation of satisfaction

Position  City Total evaluation
(Best score: 10.0)
1. Warsaw 7.90
2. Tokyo 7.65
3. Helsinki 7.64
4. Bratislava 7.58
5. Tallinn 7.56
6. Berlin 7.54
7. Prague 7.53
8. Budapest 7.52
9. Zagreb 7.51
10. Ljubljana 7.50
11. Sofia 7.49
12. Bangkok 7.45
13. Vienna 7.42
14. Riga 7.42
15. Lisbon 7.38
16. Dublin 7.36
17. Singapore 7.33
18. Bucharest 7.27
19. Vilnius 7.25
20. Madrid 7.23
  Average 7.48
Previous evaluation of satisfaction
(As of February 2012)
Position  City Total evaluation
(Best score: 10.0)
1. Warsaw 7.90
2. Tokyo 7.67
3. Helsinki 7.65
4. Bratislava 7.56
5. Tallinn 7.55
6. Berlin 7.54
7. Prague 7.52
8. Budapest 7.51
9. Sofia 7.49
10. Bangkok 7.49
11. Zagreb 7.48
12. Ljubljana 7.48
13. Vienna 7.42
14. Dublin 7.38
15. Lisbon 7.37
16. Singapore 7.36
17. Riga 7.35
18. Bucharest 7.27
19. Madrid 7.22
20. Beijing 7.20
  Average 7.47

In this international comparison little has changed in the upper half of the listing. There were no changes in the positions one to eight meaning that Warsaw still has the most satisfied hotel guests in the world. Zagreb and Ljubljana improved by two places to position nine and ten and therefore came in front of Sofia and Bangkok in the guest satisfaction ranking.

At the bottom of the table Vilnius has replaced Beijing in the international ranking. Whereas the overall evaluation of the Lithuanian capital city increased from 7.19 to 7.25 points the service provided by hotels in Beijing fell in the survey from 7.20 to 7.16 points.

UK Media Enquiries:
Cow London
Phone: 020 7234 9150

About is a hotel reservation service for business and private customers offered free of charge. The service offers more than 210,000 hotels for electronic bookings around the world. Customers booking via achieve significantly better prices in comparison with other booking channels. In addition, shows all available room prices for each hotel, so that the customer can always select the cheapest or most suitable room price. All bookings via are transferred simultaneously, securely and directly to the respective hotel’s computer. This guarantees the unique integration of each hotel’s own reservation system so-called CRS or PMS and’s own reservation system myRES into the unified user interface.
Using the experience of other hotel guests, customers seeking hotel rooms can base their decisions to book a room not only on the core information such as room price and hotel facilities, but also on the more than 2 million hotel evaluations and ratings submitted by hundreds of thousands of hotel guests from around the world. Compared with existing rating portals, customers can rely on 100% genuine hotel ratings, since only customers who have booked and recently stayed in each hotel are asked for their opinion., the international brand of AG, has been created in order to expand in markets in other countries. To acquire new customers and hotels abroad, offices in the UK (London), France (Paris), Spain (Barcelona), Italy (Rome), China (Shanghai) and Singapore have already been opened. The high percentage of international business travellers facilitates the Company's entry into new markets. The aim is to establish as the leading online hotel reservation service for business as well as private customers.

Star rating are based on a self-evaluation by the hotel as well as the experiences of HOTEL INFO and HOTEL INFO customers. You can find details under Terms and Conditions.