Breslauer Platz 4
is responsible for the data processing on this service.
in following referenced as "we", "our", "us".
In addition to cookies, other comparable tracking technologies may be used. For example, they include tracking pixels (called pixel tags, web bugs, or GIFs), tracking URLs, local storage objects (LSO) or software developer kits (SDKs). A tracking pixel is a tiny graphic only one pixel in size which is sent either via a web page request, in an app, or in an advertisement to your computer. Pixels can be used to request data from your device, for example your type of device or your operating system, the IP address, and the time of your visit. Pixels are also used to operate and access cookies in your Browser. Tracking URLs can be used to determine via which referring website our Products are visited. LSO works in a similar manner as cookies, but the information is stored locally on your browser. SDKs, however, are small code components within apps, which work in a manner similar to cookies and tracking pixels.
For the purposes of the present rules regarding cookies, all of these technologies are collectively referred to as "cookies".
Depending on their function and their intended use, cookies can be divided into four categories: Strictly Necessary Cookies, Functional Cookies, Performance Cookies, and Targeting Cookies.
Click below button to view your current settings of cookies on this Product and manage your preference including the option to withdraw previously given consent and object to cookies.
Strictly Necessary Cookies ensure functions without which you could not use this site as intended.
Strictly necessary cookies can not be deactivated using the function of this page. You can deactivate cookies in general in your browser at all times. However, this may result in the website not functioning properly.
We use performance cookies to obtain an idea of how visitors use our Products to improve and further develop our Products, to analyze the effectiveness of advertisements and notices, and to ensure that we continue to remain interesting and relevant. The collected information is aggregated and therefore analyzed in an anonymous manner. Performance Cookies collect information about how our Products are used. The data collected by us cover pages you have visited, referring and exit pages, platforms used, and e-mails you have opened and to which you have reacted. This also means that we may collect data regarding your usage behavior on our Products, including the number of mouse clicks on a specific page, mouse movements, scrolling activities, search terms entered by you, and the text entered by you in the respective fields. In addition, we use performance cookies as a part of our online/mobile advertising campaigns to find out how users use our Products after viewing an online ad and analyse the performance of different campaigns. This also includes advertisement on third-party pages.
Targeting Cookies are used to display ads which are relevant for the user and target his or her specific interests.
In addition to our own "first party cookies", we use some advertising partners who assist us to make the Internet offering, the website, and the apps more interesting for you. Therefore, whenever you visit our Products, cookies of partner companies are also stored on your hard disk. They are cookies, which are automatically deleted after the specified time. The cookies of our partner companies also only contain pseudonymous, in most cases even anonymous data. For example, they are data regarding which hotels you have viewed, whether anything was booked, which hotels you searched for, etc. In this respect, some of our advertising partners also collect information beyond the website about which pages you have visited earlier or in which hotels you were interested or booked, to be able to show you advertising which matches your interests as much as possible. Our partners will not combine these pseudonymous data with your personal data at any time. They are exclusively intended to allow our advertising partners to provide you with advertising which might be of actual interest for you.
When you use our Products, we possess below types of information about you. We will share the information to partners according to your consent of different cookies category.
Further on we will only reference to these categories.
Dynamic Yield is a service of Dynamic Yield Ltd., Highlands House, Basingstoke Road, Spencers Wood, Reading, Berkshire, England RG7 1NT. The Dynamic Yield referral tool optimizes our Products offering to turn your visit of our Products into a personal experience through targeted referrals and contents. In the process, we use the page contents you have accessed earlier to recommend equivalent or thematically similar hotels or other services which may possibly be relevant for you.
For such purpose, Dynamic Yield collects pseudonymized information about your usage activities on our Products. Cookies are used which exclusively store pseudonymized information under a random-generated ID (pseudonym). Your exclusively anonymized IP address is stored for such purpose. Identification of specific persons is therefore not possible and can also not be (re)created afterwards.
You can prevent data collection by Dynamic Yield by clicking on the link below. In this case, an opt-out cookie is installed which prevents future collection of data regarding your visit on the Products.
In addition, you may find additional information regarding the tracking technology that is used at the following link: https://www.dynamicyield.com/platform-privacy-policy/
You can revoke your consent to receive push notifications at any time. To do this, you can deactivate push notifications in your browser or your mobile device settings.
Web Push Notification: Please open the following link for directions of how to do this according to different browser types:
Google Analytics is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
We use Google Analytics to collect information about your behavior on our Products to better understand your needs and interest. Google Analytics uses "cookies", meaning text files which are stored on your computer and permit analysis by Google of the use of our offering. The information collected by the cookie regarding use of our Products (including your anonymized IP address) is usually sent to a Google server in the US and stored there. Data in Google Analytics associated with cookies, user identifiers or advertising identifiers are retained for 38 months.
Google will use the aforementioned information to analyze your use of our Products, prepare reports about the Products activities for us, and provide other services for us in connection with the use of web pages/apps and the Internet. The IP address, which is sent by your browser within the scope of Google Analytics, is not combined with other Google data. These data are only transferred by Google to third parties according to the legal regulations or within the scope of contract data processing. In no case will Google combine the data with other data collected by Google.
By accepting the use of Performance Cookies, you agree to processing of the data collected about you by Google, the above-described manner of data processing, as well as the specified purpose. You can prevent the storage of cookies based on the respective setting of your browser software; however, we herewith inform you that, in this case, it may not be possible to fully use all functions of our Products. You may also prevent collection of the data generated by the cookie and related with your use of these web pages (including your IP address) for Google as well as the processing of such data by Google by downloading and installing the browser plugin available at the following link.
For more information regarding Google Analytics and data privacy, please see: http://tools.google.com/dlpage/gaoptout?hl=en
Adobe Analytics is a service of Adobe Systems Software Ireland Limited: 4-6 Riverwalk, Citywest Business Campus, Dublin 24.
Based on instructions by us, Adobe will use the information to analyze use of our Products by users and compile reports regarding the website activities. The IP address which is sent by your browser within the scope of Adobe Analytics is not combined with any other Adobe data. These data are only transmitted by Adobe to third parties in accordance with the legal regulations or within the scope of contract data processing. By accepting the use of Performance Cookies, you consent to processing of the data collected about you by Adobe, the type of data processing described above, as well as the specified purpose.
You can prevent the storage of cookies by adjusting the settings of your browser software accordingly; please note, however, that, in this case, you may possibly be unable to fully use all functions of our Products.
For more information regarding Adobe Analytics und data privacy, please see: https://www.adobe.com/uk/privacy.html
Among others, our Products also uses the analytic technology “adjust.com” of Adjust GmbH (“Adjust”, Saarbrücker Straße 36, 10405 Berlin, Germany). For analysis, Adjust uses IP addresses, device ID and advertising ID of users, which are exclusively used in a pseudonymized manner, however. This does not permit identification of any individual without additional information being provided. Such additional information is kept separate and protected by appropriate technical and organizational measures.
The usage information which is collected is solely used by us to analyze the function and use of our Products through pseudonymized analyses and the generation of reports and/or graphics regarding the number of visits, number of pages accessed per user, performance of marketing campaign etc. The analyses are exclusively used for our own market research, performance review as well as optimization and need-based design of our Products.
You may reject the collection and storage of data at all times effective for the future by sending any e-mail to email@example.com and mentioning the name of the app.
We use Facebook Custom Audiences product (Facebook Inc. 1601 S. California Avenue, Palo Alto, CA 94304, USA) for Facebook in the context of usage-based online advertising. With your usage data, a non-reversible identification is generated, which can be transmitted to Facebook for analysis and marketing purposes. A Facebook cookie is set as part of this process. Information about your activities on our Products (e.g. surfing behavior, visited sub-pages etc.) is collected. Your anonymized IP address is saved and used for a geographical adjustment. We can also use the geographic information that Facebook has collected from your profile for advertising segmentation.
You can find further information on the purpose and scope of data collection and the further processing and use of data as well as data protection settings in the data protection guidelines of Facebook (https://www.facebook.com/privacy/explanation). In general, data will be erased after 180 days.
Please click here if you do not want data collection via Facebook pixels. Alternatively, you can deactivate the Facebook pixel on the page of the Digital Advertising Alliance under the following link: http://www.aboutads.info/choices/
By giving your consent to Targeting Cookies, you consent to the processing of the data collected about you by Google, the above said type of data processing, as well as the specified purpose. You may prevent the storage of cookies by using the respective setting of your browser software; however, we herewith inform you that, in this case, it may not be possible to fully use all functions of our Products. You may also prevent the collection of data generated by the cookies and related to your use of these web pages for Google as well as the processing of such data by Google by downloading and installing the browser plugin available via the following link under the Item DoubleClick Deactivation Plugin. Alternatively, you may deactivate the Doubleclick cookies on the page of the Digital Advertising Alliance at the following link .
In addition, we use Google Ads Conversion Tracking to attribute a hotel booking to a correct advertising medium. Google Ads installs a cookie on your computer whenever you accessed our Products via a Google Ad. These cookies expire after 30 days and are not used for personal identification. When a user visits certain pages of our Products and the cookie has not yet expired, Google and we can determine that the user clicked on an ad and was forwarded to this page. Each and every Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the web pages of Google Ads customers. The information which is collected through conversion cookies serves to prepare conversion statistics for Google Ads customers who have opted for conversion tracking. Google Ads customers (We) find out about the total number of users who clicked on their ad and who were forwarded to a page with a conversion tracking tag. However, they do not receive any information which can be used to personally identify any users.
If you do not want to participate in the tracking procedure, just click the upper bottom to conveniently accept or reject cookies which require consent.
Our Products use Criteo with its re-targeting technologies. We use these technologies to make our Internet offering more interesting for you. This technology makes it possible to target Internet users who have already expressed an interest in our Products with advertising on the websites and apps of Criteo. We are convinced that displaying personalized, interest-based advertising is usually more interesting for internet users than advertising which lacks such a personal element. The display of such advertising elements on the pages of our partners is based on cookie technology and analysis of prior usage behavior. This type of advertising is entirely pseudonymous. No usage profiles are combined with your personal data. If you do not wish to participate in this tracking procedure, simply click the upper button to conveniently reject or accept cookies which require consent. You may also adjust the respective settings at https://www.criteo.com/privacy/ .
We are using the insight-tag/Retargeting tag of LinkedIn to let LinkedIn show you advertising that is of your interest and attribute a hotel booking to the correct advertising medium. The LinkedIn Insight Tag drops a cookie on your web browsers when you click on our ad banner in LinkedIn and visit our Products. Cookie information is matched against LinkedIn’s member data for analysis and marketing purposes. Information about your activities on our Products (e.g. surfing behavior, visited sub-pages, downloaded a white paper etc.) is collected. Your IP address, truncated or hashed, is saved and used for a geographical adjustment. You can find further information on the purpose and scope of data collection here: https://www.linkedin.com/legal/cookie-policy. We will process these data to learn more on our audience. You can object to this data transfer under https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out?trk. In general, the data will be erased after 180 days. We don’t combine the LinkedIn Data with data in our databases.
Effective date: 2.12.2020