Booking volume growth continues: 19.0% rise to Euro 107.96 million in third quarter of 2010
Nuremberg, 7 October 2010* – Booking volumes at hotel.de AG showed further growth in the third quarter of 2010 as well. Year-on-year, booking volumes rose 19.0% from Euro 90.73 million to Euro 107.96 million. With growth of 20.1%, the company’s international activities performed even better than its domestic business (+18.2%). Booking volumes in France (measured in terms of hotel location) showed a particularly marked improvement, rising by 31.7%. Overall, international booking volumes totalled Euro 45.90 million (Q3 2009: Euro 38.21 million), while domestic booking volumes amounted to Euro 62.06 million (Q3 2009: Euro 52.51 million).
Length of stay and room rates also on the increase
The trend towards longer stays also continued in the third quarter of 2010, as did the slight rise in room rates. While corporate customers in particular cut their travel budgets noticeably in the past economic crisis, this customer group is now beginning to ease the controls placed on travel activity. hotel.de in turn stands to benefit from higher reservation volumes per booking as a result.
Bookings pass the half-a-million mark
As in the two previous quarters, the number of bookings made also rose compared with the previous year. A total of 533,645 bookings were made via hotel.de and hotel.info in the third quarter of 2010, equivalent to a 13.3% increase on the previous year’s period (Q3 2009: 470,992). The disproportionate rise in booking volumes compared with the number of bookings made documents the trend towards longer hotel stays and higher accommodation prices already referred to above.
This overall growth is attributable both to the trend towards inexpensive online reservation systems and to the investments made by hotel.de AG in acquiring new customers, especially abroad. “Consistently pressing ahead with our internationalisation strategy has enabled us to further expand our international market position in recent months. In our marketing and sales activities, we will be continuing to focus both on acquiring new booking customers and on expanding the range of international hotels on offer”, commented Dr. Heinz Raufer, CEO of hotel.de AG. Compared with domestic bookings, international bookings are characterised by higher average lengths of stay, and thus by higher booking volumes, and are therefore especially important for improving the company’s key earnings figures in the longer term.
* The booking figures stated here correspond to the data enquiry as of 01.10.2010. Booking figures may be reduced by subsequent cancellations.
hotel.de AG, with its international brand hotel.info, operates a free hotel reservation service for companies and private customers at www.hotel.de and www.hotel.info. The company offers more than 210,000 hotels worldwide for booking online. Customers benefit in this respect from considerable cost savings. hotel.de shows all available room rates for each hotel, thus always enabling customers to select the lowest or most appropriate rate. All bookings are forward simultaneously, securely and directly to the individual hotel. This is guaranteed by the unique integration of hotels’ own reservation systems (so-called CRS and PMS systems) and hotel.de’s own myRES reservation system under hotel.de’s standard user surface. hotel.de’s corporate application is already used by well-known companies, such as BASF, SAP AG, Texas Instruments and Ernst & Young AG. Since January 2007, hotel.de has extended its portfolio to include a conference enquiries and booking system. Business customers in particular stand to save time and money due to the optimised conference organisation processes facilitated by this conference tool.
hotel.info – the international brand of hotel.de AG – was created to promote the company’s expansion into international markets. To acquire new customers and hotels abroad, sales offices have already been opened in the UK (London), France (Paris), Spain (Barcelona), Italy (Rome) and China (Shanghai). The company’s high share of business customers with international operations facilitates its entry into new markets. The aim is to establish hotel.info as the leading online hotel reservation service for business and private customers in the foreign markets mentioned and then step by step across the whole of Europe.