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प्रेस सूचना reviews ITB Berlin – turning point has been reached and confidence is returning to the hotel sector

Berlin, 16th March 2010 –, the leading online hotel reservation service for more than 210,000 hotels worldwide, obtained a positive impression from its review of the world's largest tourism fair, the ITB 2010 in Berlin.

An overall change in mood for the better was evident, and on the basis of numerous discussions with international hotel chains, especially those based in the USA, it is possible to speak about a significant recovery in the accommodation sector. In particular, there was a definite impression that the corporate travel business has also recently started to recover, notably with business travel to foreign destinations rising.

Reinhard Wick, Distribution Director of, confirmed this impression of the trade fair, saying "We are over the worst. Business, both on the domestic and international fronts, is improving noticeably. Our partners in the hotel industry are reporting tangible rises in the average length of stay per guest. In addition, room rates have stabilised and in some cases even increased recently. These are real signs that 2010 will be a better year for the travel sector." Identifiable trends in relation to the distribution of room allotments include the continuing developments towards integration of channel management systems and the opening up of CRS systems for direct connection to end-customer platforms like In both cases, the wide array of languages and the consistency of methods for presenting hotel information to the benefit of the end customer are of primary importance.

At the booth particular interest, especially among foreign hotel operators, was shown in the new 14 language "Hotel Centre" which was unveiled at the ITB. As Wick reported, "Things we could hardly have imagined just a short while ago are now considered absolutely normal. Modern hotel operators are actively searching out booking portals that provide access to the international arena. They simply enter the information about their hotel, register an allotment of rooms online and within a very short period of time these rooms can be booked through us. It is not unusual for hotels to receive their first booking through our platform within just a few hours of making the initial contact with us.’ is a free online hotel reservation service for corporate and private customers. The service offers more than 210,000 hotels for electronic bookings around the world. Customers booking via achieve significantly better prices in comparison with other booking channels. In addition, shows all available room prices for each hotel, so that the customer can always select the cheapest or most suitable room price. All bookings via are transferred simultaneously, securely and directly to the respective hotel’s computer. This guarantees the unique integration of each hotel’s own reservation systems (CRS or PMS) and’s own reservation system myRES into the unified user interface. At, customers seeking hotel rooms can base their decisions to book a room not only on the core information such as room price and hotel facilities, but also on the hotel reviews and ratings submitted by around 1 million hotel guests from around the world. Compared with existing rating portals, customers can rely on 100% genuine hotel ratings, since only customers who have booked and recently stayed in each hotel are asked for their opinion. Once a customer has selected an offer, the hotel is presented for direct online booking at attractive conditions, in line with the "Check & Book" claim. is the international brand of AG. This brand was created to further drive expansion within Europe. The aim is to establish throughout Europe as the leading reservation service for corporate and private customers. Today operates offices in Germany, France, Spain, Italy and China.

Press contact

Ms. Warini Munshi hotel booking Ltd.
Longcroft House
2-8 Victoria Avenue
London, EC2M 4NS
Great Britain
Phone:+44-20-3206 1434
Fax: +44-20-8043 1108

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