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Confidence barometer 2010: Most hotel operators cautiously optimistic

Nuremberg, 28th January 2010 – Crisis-hit 2009 is over. The hotel sector felt the full force of the global economic collapse. However, it seems the worst is behind us, and confidence is growing in all quarters that 2010 will be a better year.

With this in mind,, the free online reservation service for more than 210,000 hotels worldwide, conducted a survey of the hotel sector entitled "Confidence Barometer 2010", to ask its partner hotels in Europe what expectations hotel operators had for the coming year.

Within just 12 hours, more than 2,000 hotels of all types responded with the following results:

Almost half of hotels (46.08%) are approaching the new year with cautious optimism, and, according to, expect a moderate, albeit slow, recovery. Nevertheless, 24.44% are more optimistic in their outlook, and believe they will be doing significantly more business very soon and will be operating at higher capacity. In contrast, just 6% anticipate a rise in hotel rates this year. Only 16% of the hotels see no material improvement in 2010 compared with the fourth quarter of 2009, revealing a less optimistic viewpoint than their colleagues. Around 7% of hotel operators admitted to uncertainty and felt unable to provide an assessment.

Overall, however, the sector survey revealed a comparable attitude across Europe. Only Spanish hotel operators, a country that has been particularly badly hit, have a more reserved view of the immediate future than their European counterparts. The percentage of hotels that expect a tangible recovery before long is lower here (15.28%). Indeed, a considerable majority (55.56%) even believe the recovery will be slower. Taking into account the number of hotel operators who believe in a recovery of any sort – be it slow or fast – Italian hoteliers seem to be most positive (76.59%) about the prospects for 2010. The comparable average figure for Europe as a whole is 70.52%. is a free online hotel reservation service for corporate and private customers. The service offers more than 210,000 hotels for electronic bookings around the world. Customers booking via achieve significantly better prices in comparison with other booking channels. In addition, shows all available room prices for each hotel, so that the customer can always select the cheapest or most suitable room price. All bookings via are transferred simultaneously, securely and directly to the respective hotel’s computer. This guarantees the unique integration of each hotel’s own reservation systems (CRS or PMS) and’s own reservation system myRES into the unified user interface. At, customers seeking hotel rooms can base their decisions to book a room not only on the core information such as room price and hotel facilities, but also on the hotel reviews and ratings submitted by around 1 million hotel guests from around the world. Compared with existing rating portals, customers can rely on 100% genuine hotel ratings, since only customers who have booked and recently stayed in each hotel are asked for their opinion. Once a customer has selected an offer, the hotel is presented for direct online booking at attractive conditions, in line with the "Check & Book" claim. is the international brand of AG. This brand was created to further drive expansion within Europe. The aim is to establish throughout Europe as the leading reservation service for corporate and private customers. Today operates offices in Germany, France, Spain, Italy and China.

Press Contact:

Ms. Warini Munshi hotel booking Ltd.
Longcroft House,
2-8 Victoria Avenue London,
EC2M 4NS United Kingdom
Fax: +44-(0)20-80431108

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