hotel.de reports further sharp growth in booking volumes
Nuremberg, 03 July 2008* – hotel.de AG, one of the leading online hotel reservation services worldwide, performed strongly in the 2nd quarter as well. The company increased its booking volumes to a new quarterly record of Euro 107.8 million, up 53.1% on the same period in the previous year. The measures initiated over the past months to increase booking volumes have led to more dynamic growth, especially in Germany.
France posts substantial growth of around 70%
Total booking volumes in the months of April to June (volume of reservations made in the 2nd quarter) rose from Euro 70.4 million in the equivalent period last year to Euro 107.8 million. The international business, which grew by 61.7% to Euro 50.1 million, accounted for 47% of total bookings in the 2nd quarter already. The most rapid growth was reported by the French business, which grew by around 70%. hotel.de nevertheless also stepped up the pace of growth in its German business, which expanded by 46.4%. In absolute figures, bookings in Germany grew from Euro 39.5 million in the 2nd quarter of the previous year to Euro 57.8 million. "Even though we have once again reported very high year-on-year growth rates both in Germany and abroad, our figures would have been even better had it not been for the EURO 2008 football championship", commented Dr. Heinz Raufer, CEO of hotel.de, with regard to the figures. "Our private customer business benefited from additional bookings due to the championship. However, this major sporting event also led numerous business customers to postpone travel."
Higher sales growth expected for 2nd quarter
Given the sharp growth in commissionable net check-out volumes, which rose by 43.6% to Euro 94.5 million (volume of commissionable accommodation actually taken up in 2nd quarter), the Management Board expects to see stronger sales growth than in the 1st quarter of 2008. The company will publish its figures for the 2nd quarter and for the first six months of 2008 on 14 August. In view of the measures already initiated to increase booking figures and the margin, Raufer expects sales for the year as a whole to grow to between Euro 34.0 million and Euro 36.0 million and to see substantial growth in EBIT and annual net income. The CEO is pleased by the prospects for his company. "With sales expected to rise by between 31% and 39%, we are growing almost twice as fast as the online market, whose growth is estimated at 15% to 25%".
* The booking figures quoted correspond to the data query status on 01 July 2008.
hotel.de AG with its international brands hotel.info and TravelRes runs a free of charge hotel reservation service for companies and private users on www.hotel.de, www.hotel.ch and www.hotel.info. The company offers 210,000 hotels worldwide to be booked online. Since January 2007, hotel.de has also been offering conferences. Compared to other booking channels, customers benefit from considerable cost savings (on average 40% for business customers). Additionally, all available rates for every single hotel are always displayed, so that the customer can choose the lowest or best-fitting rate (“Best-Buy”). Further, all bookings via hotel.de are sent right into the hotel’s computer - making a reservation fast, safe and reliable. This is enabled by hotel.de/TravelRes’ unique integration of the hotels' central reservation systems (so-called CRS) under one consistent user surface. Well-known companies, such as Procter & Gamble, SAP AG, Texas Instruments Inc. And Ernst & Young AG already use the hotel.de/TravelRes corporate application.
hotel.info is the international brand of hotel.de AG. This brand was established for pushing ahead its expansion into the European countries. In order to acquire customers and hotels abroad, offices in London, Paris and Barcelona have been set up, to be followed by other important countries. The strong customer loyalty and the high ratio of business customers facilitate hotel.info’s entry into the new markets as many foreign-based subsidiaries or parent enterprises of German companies contracted by hotel.de already have been using hotel.info. The aim is to establish hotel.info as the leading online hotel reservation service for business as well as private customers in the foreign markets mentioned and – step by step – in Europe as a whole.
Roger Niemeyer/Owen Easteal
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