hotel.de AG acquires www.hotel.info and launches international evaluation and booking platform
Nuremberg, 31 March 2008 - hotel.de AG, one of the leading online hotel reservation services, bought all rights for the domain www.hotel.info and thus acquired the Company "hotel.info HI GmbH". With this new domain, a free of charge platform for hotel evaluation and booking purposes has been put online. In addition to the hotels’ key information, such as room prices and amenities, customers in search of a room can now consider hotel evaluations offered by hundreds of thousands of guests worldwide in order to help them make their decision.
Unlike many competitor platforms, www.hotel.info guarantees its users 100% genuine hotel reviews, as only evaluations of guests who recently stayed in the respective hotel are displayed. Evaluation scales as well as individual guests’ comments are shown in the user’s language. In addition to the publication on the multilingual platform, the intention is to forward the comments to the hotels in order to continuously improve quality. By so doing, the hotels will get immediate feedback from their own customers.
Having decided on a particular offer, customers can book the hotel directly online, simply following hotel.info’s slogan "Check & Book". Room allotments are delivered by the hotel.de database providing 210,000 hotels of all categories worldwide, often labelled with a "best price guarantee".
Dr. Heinz Raufer, CEO of hotel.de AG, is pleased with the acquisition of www.hotel.info: "We benefit from this take-over in many respects. On the one hand, at times in which user generated content is vital to a platform’s success, we will make use of our existing and valuable hotel reviews even more effectively from now on. On the other hand, the domain hotel.info stands for internationality. People all over the world understand the key words "hotel" and "information" immediately. Because of its catchy internet address, www.hotel.info will help us obtain a higher international reach even faster, attract additional new international customers and generate extra booking volume." As well as hotel evaluations, as one component of "Web 2.0", additional customer-generated benefits, such as hotel videos, are now at the planning stage.
hotel.de with its international brands hotel.info and TravelRes runs a free of charge hotel reservation service for companies and private users on www.hotel.de, www.hotel.info,
www.hotel.ch. The company offers 210,000 hotels worldwide to be booked online. Since January 2007, hotel.de has also been offering conferences. Therefore, the company had taken over the conference data base, the online booking tool and the customer base of intergerma Marketing GmbH & Co. KG. Compared to other booking channels, hotel.de/TravelRes customers benefit from considerable cost savings (for business customers up to 40%). Additionally, all available rates for every single hotel are always displayed (e.g. promotional rates, corporate or weekend rates), so that the customer can choose the lowest or best-fitting rate. Another major advantage of hotel.de/TravelRes is the fact that booking confirmations are sent right into the hotel’s computer - making a reservation fast, safe and reliable. This is enabled by hotel.de/TravelRes’ unique integration of the hotels' central reservation systems (so-called CRS) under one consistent user surface. Well-known companies, such as Procter & Gamble, SAP AG, Texas Instruments Inc. And Ernst & Young AG already use the hotel.de/TravelRes corporate application.
TravelRes is the international brand of hotel.de AG. This brand was established in 2006 for pushing ahead its expansion into the European countries. In this context the company has also reserved all relevant country domains. For supporting customer and hotel acquisition hotel.de has already set up offices in London, Paris and Barcelona, to be followed by other important countries. The strong customer loyalty and the high ratio of business customers facilitate hotel.de´s entry into the new markets as many foreign-based subsidiaries or parent enterprises of German companies contracted by hotel.de already have been using TravelRes since its activation. Therefore this clientele are the first potential customers. The aim is to establish TravelRes as the leading online hotel reservation service for business customers in the foreign markets mentioned and – step by step – in Europe as a whole.