TravelRes And Air Berlin Agree On Premium Partnership
Nuremberg, 29.11.2007: TravelRes - the free-of-charge, online hotel reservation service - intensifies its existing co-operation with Air Berlin and becomes a premium partner of Germany’s second largest airline.
Next to various placements within the Air Berlin travel environment, for example, logo presenters at Air Berlin ticket and check-in counters, partner billboards on the outside of airplanes, advertisements within the onboard TV programme etc., this premium co-operation comprises an increased online presence in particular. Consequently, TravelRes with its brand logo and booking engine, has now been positioned even more prominently at the spots relevant to booking a hotel under www.airberlin.com. The hotel broker exclusively builds the hotel booking channel on the Air Berlin homepage and is on the spot with its hotel offers in the relevant destination, once the Air Berlin customer has finished his/her flight booking process. In addition to displaying the full TravelRes portfolio for a specific destination, Air Berlin flight bookers are also presented particular hotel offerings at discounted room rates.
Hence Air Berlin customers now have an even better access to TravelRes’ low-cost rates, thus saving on average 30% on their hotel expenses. For each hotel, all available rates (e.g. early-booker, promotional and best-price rates) are displayed, so that the booker can always book the lowest-priced room. Reservations will be delivered simultaneously and securely to the hotel’s computer.
“We are pleased to welcome TravelRes as our strong premium partner. By integrating TravelRes, we manage to offer our air travellers attractive hotel offerings at discount prices.” says Joachim Hunold, CEO of Air Berlin, based in Berlin, Germany.
“With this collaboration TravelRes taps another group of customers with a high degree of online affinity and considerable booking potential across Europe. After all, an air traveller is normally also in need of a hotel accommodation which he can now book easily straight after having concluded his flight booking.” explains Heinz Raufer, C.E.O of hotel.de AG, TravelRes’ German parent company.
Notes to Editors:
TravelRes provides a comprehensive and technically-innovative, internet-based hotel reservation service; offering both UK private and business customers the opportunity to book over 210,000 hotels of all categories throughout the world at preferred rates. Importantly, both rates and availability are updated daily and directly by the hotels, ensuring bookers benefit from up-to-date rates and information.
Special benefits of the service, for the user range from: access to the company’s own multilingual, free-of-charge, 24-hour, 7 days a week call centre; and on-line: best-price rates; a sophisticated, address-based vicinity search; and a no cancellation fee policy.
TravelRes is the international brand of hotel.de AG. This brand name was reserved in 2006 to help push ahead its expansion into other European countries. In this context the company has also reserved all other relevant country domains. To support customer and hotel acquisition hotel.de has already set up offices in London, Paris and Barcelona which will be followed by other important countries. The strong customer loyalty and the high ratio of business customers facilitate hotel.de´s entry into new markets as many foreign-based subsidiaries or parent enterprises of German companies contracted by hotel.de, have already been using TravelRes since its inception. This clientele are the first potential customers. The aim is to establish TravelRes as the leading online hotel reservation service for business customers in the aforementioned foreign markets and – step by step – in Europe as a whole.
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