GfK-Study Shows: hotel.de Most Popular German Hotel Reservation Service
Nürnberg, May, 27-2005 - The current study by the GfK, "Online Shopping Survey 2005", is being quoted online at www.fvw.de (see May, 26-2005). This market analysis unveals
that an increasing number of internet users utilize and recommend hotel.de when the
issue is hotel reservation.
When asked which service he or she would recommend to a friend who has not yet shopped or ordered via the internet, 8% of the 1.388 interviewees first stated www.hotel.de. Being a non-specialized service google.de was mentioned by 9.1%.
With this result hotel.de is proven first compared to both other hotel reservation services as well as alternative channels, such as city sites and websites of all major travel operators.
The top 5 at a glance:
google.de: 9.1 %
hotel.de 8.0 %
hrs.de 7.5 %
search engines (general) 5.1 %
expedia.de 4.7 %
hotel.de is a leading online hotel reservation service. Via hotel.de its
customers can book about 180,000 hotels and hotel packages worldwide at
discount room rates. Hotels benefit from hotel.de as an additional high
coverage sales channel distributing their offers and specials to the right
target groups. hotel.de is the only hotel reservation service to unite
all major central hotel booking engines (such as Pegasus, WorldRes, Trust) as well as its own reservation system myRES under one user interface. The specific advantage is that all room contingents and rates of these
systems will be checked for real-time availability and accuracy.
The best rate of an individual hotel will be displayed for all
customers to book the lowest rate available in nearly all locations and at
any time. The numerous hotel package offers designed especially for hotel.de customers are also unique in character. hotel.de is operated by the German company hotel.de AG and has offices in both Hamm and Nuremberg. Between April 1998 and October 2001, hotel.de was a joint venture between Atrada Trading Network AG and the hotel marketing company Intergerma GmbH & Co.
Established as an independent company in 2001, ever since hotel.de has
been successfully extending its online content and is today a leading
hotel reservation service.