Nürnberg, November 4th, 2004 - hotel.de, the free-of-charge online hotel reservation service, has gained highest popularity among hotel bookers particularly within the German-speaking markets. In its third year hotel.de recently welcomed its 500.000th booking customer.
Currently hotel.de produces 100.000 room nights per month and is further on the rise. While the booking volume amounted to nearly 27 Mio. Euro in 2003, Dr. Heinz Raufer, CEO of hotel.de AG, expects to at least double this figure and generate 60 Mio Euro in 2004.
His explanation for hotel.de's success sounds simple: "Our strong market position is the result of the hard work of our highly motivated team - based on a business model that works: hotel.de generates benefits for both our booking customers and partnering hotels."
Compared to other booking channels the hotel.de customer profits from considerable cost savings. These partially result from the very low hotel rates hotel.de negotiates with hotels based on its high booking volume. Additionally hotel.de always displays all rates available from one hotel (e.g. promotional rates, corporate or weekend rates), so that the customer can choose the lowest or best-fitting rate. Another major advantage of hotel.de is the fact that it sends its bookings confirmations right into the hotel's computer - making a reservation fast, safe and reliable. This is enabled by hotel.de's unique integration of the hotels' central reservation systems (so- called CRS) under one consistent user surface.
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hotel.de is a leading online hotel reservation service. Via hotel.de its customers can book about 150,000 hotels and hotel packages worldwide at discount room rates. Hotels benefit from hotel.de as an additional high coverage sales channel distributing their offers and specials to the right target groups.
hotel.de is the only hotel reservation service to unite all major central hotel booking engines (such as Pegasus, WorldRes, Trust, HRN) as well as its own reservation system ARS (Advanced Reservation System) under one user interface. The specific advantage is that all room contingents and rates of these systems will be checked for real-time availability and accuracy. The best rate of an individual hotel will be displayed for all customers to book the lowest rate available in nearly all locations and at any time. The numerous hotel package offers designed especially for hotel.de customers are also unique in character.
hotel.de is operated by the German company hotel.de AG and has offices in both Hamm and Nuremberg. Between April 1998 and October 2001, hotel.de was a joint venture between Atrada Trading Network AG and the hotel marketing company Intergerma GmbH & Co. Since becoming an independent company in 2001, hotel.de has been successfully extending its online content and is today a leading hotel reservation service.
