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प्रेस सूचना opens new office in Italy as it continues to pursue its strategy of international expansion

London, 27th November 2008 -, the free online hotel reservation service with 210,000 hotels worldwide, today announced the opening of a new office in Rome, Italy.

A sales office was established in November in order to continue the expansion of the Company’s international presence in southern Europe, an area of strong booking growth. Italia S.r.l. is particularly targeting Italian SME clients, amongst whom demand for online and direct booking systems is currently increasing. At the same time, the office will also cater for private customers looking for deals in Italy’s tourist hotspots.

Following the successful establishment of its reservation service in Germany, with the hotel de brand, the Company is now focusing its international brand on expanding into key European markets. A corporate customer programme was launched in Great Britain in September 2006, with the opening of the London Sales Office. Other offices were opened in Paris and Barcelona in January and November 2007 respectively, in order to actively pursue the acquisition of new customers and hotels in France and Spain.

The Company’s aim is to establish as the leading hotel reservation service for Italian corporate customers, as it has already done in other countries.

The number of hotel bookings is showing a positive growth for the Italian office. Over the course of the current year, including figures from before the opening of the office, more than 130,000 overnight stays have been booked, at a value of more than €14 million.

Dr. Heinz Raufer, CEO of the German parent Company AG reported, "We are very pleased to have our own representation in Italy. This office will allow us to continue to further increase our excellent growth in the Italian market."

---------------------------------------------------------------------------------------------------- runs a free of charge hotel reservation service offering 210,000 hotels worldwide to be booked online. Compared to other booking channels, on customers benefit from considerable cost savings (30% on the average). Additionally, all available rates for every single hotel are always displayed, so that the customer can choose the lowest or best-fitting rate. Further, all bookings via are sent right into the hotel’s computer - making a reservation fast, safe and reliable. This is enabled by’s unique integration of the hotels' central reservation systems (so-called CRS) under one consistent user surface.

In addition to the hotels’ key information, such as room prices and amenities, on customers in search of a room can now consider hotel evaluations offered by hundreds of thousands of guests worldwide in order to help them make their decision. Unlike many competitor platforms, guarantees its users 100% genuine hotel reviews, as only evaluations of guests who recently stayed in the respective hotel are displayed. Having decided on a particular offer, customers can book the hotel directly online, simply following’s slogan "Check & Book". is the international brand of AG. This brand was established for pushing ahead its expansion into the European countries. The aim is to establish as the leading online hotel reservation service for business as well as private customers in the foreign markets and - step by step - in Europe as a whole.

Press Contact:
Ms. Warini Munshi hotel booking Ltd.
Longcroft House, 2-8 Victoria Avenue
London, EC2M 4NS
United Kingdom
Phone: 0044 2032061430
Fax: 044 20 80431108

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