hotel.info records rapid growth of reach following launch
Nuremburg, 22 July 2007 – www.hotel.info has recorded rapid growth of reach in all its core European markets, just three months after its takeover by hotel.de AG.
Following its recent launch as an international hotel evaluation and booking portal in mid-April this year by hotel.de AG, the operator of the hotel.de free online hotel reservation service, access to www.hotel.info from all corners of the European continent has been increasing at top speed. According to a statistical analysis, customer visits to hotel.info have increased by over 300% between April 2008 and today, with the web site already serving around 2.2 million page views per month.
While visitors are calling up the site from all over the world, the core markets that are the main targets for hotel.info naturally occupy the top positions, with access from Great Britain at 16.5%, Spain at 12.6%, France at 10.7% and Italy at 8.5%. It is also particularly pleasing that one in ten page views comes from the USA or Canada. While relatively small in terms of population, Finland is demonstrating its love of the Internet, registering among the top 10 countries to access the site.
Dr. Heinz Raufer, CEO of hotel.de AG, is very happy with the positive growth of www.hotel.info. “The added value resulting from the combination of customer-supplied hotel evaluations with attractive hotel offers is the key to the site’s success”, he reported. “In addition, the international nature of the hotel.info domain is reinforced by the fact that the key terms ‘hotel’ and ‘information’ are understood immediately around the world. Our users’ confidence in our ability to deliver is very high, as can also be seen by the rapidly growing rates of booking. Our efforts to place hotel.info at the top of the leading search engine result pages around the world are bearing fruit already, too. All of this work will help us to continue to push hotel.info forward quickly”, Raufer said.
www.hotel.info runs a free of charge hotel reservation service offering 210,000 hotels worldwide to be booked online. Compared to other booking channels, on hotel.info customers benefit from considerable cost savings (30% on the average). Additionally, all available rates for every single hotel are always displayed, so that the customer can choose the lowest or best-fitting rate (“Best-Buy”). Further, all bookings via hotel.info are sent right into the hotel’s computer - making a reservation fast, safe and reliable. This is enabled by hotel.info’s unique integration of the hotels' central reservation systems (so-called CRS) under one consistent user surface.
In addition to the hotels’ key information, such as room prices and amenities, on hotel.info customers in search of a room can now consider hotel evaluations offered by hundreds of thousands of guests worldwide in order to help them make their decision. Unlike many competitor platforms, www.hotel.info guarantees its users 100% genuine hotel reviews, as only evaluations of guests who recently stayed in the respective hotel are displayed. Having decided on a particular offer, customers can book the hotel directly online, simply following hotel.info’s slogan "Check & Book".
hotel.info is the international brand of hotel.de AG. This brand was established for pushing ahead its expansion into the European countries. The aim is to establish hotel.info as the leading online hotel reservation service for business as well as private customers in the foreign markets mentioned and – step by step – in Europe as a whole.
Roger Niemeyer/Owen Easteal
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