hotel.de: 4th quarter booking volumes show highest growth rate in 2007
Nuremberg, 09 January 2008* - hotel.de AG, one of the leading worldwide online hotel reservation services, posted an above-average performance in the final months of the year. Booking volumes rose by 55.5% in the fourth quarter of 2007 compared with the same period in the previous year, thus showing an even higher rate of growth than that reported in the second and third quarters, traditionally a stronger period due to seasonal factors. This success was primarily driven by the pleasing performance of the international business and the higher share of bookings attributable to corporate customers.
Substantial growth driven by corporate customers and international business
hotel.de increased its booking volumes in the months October to December (volume of reservations made in the fourth quarter) from Euro 55.3 million to Euro 85.9 million. With growth of 76.2% to Euro 36.5 million, the international business once again posted a very strong performance. "We invested heavily into our expansion in 2006 and 2007, extending our bookings sites and establishing subsidiaries in the UK, France and Spain, as well as boosting our marketing activities in Italy. We see further potential for the current year", commented Dr. Heinz Raufer, CEO of hotel.de, with regard to the pleasing figures for the international business. hotel.de also achieved further growth in Germany, where booking volumes rose by 43.1% from Euro 34.6 million to Euro 49.4 million. Total net post-departure volumes (volume of accommodation actually taken up) rose by 44.9% to Euro 83.0 million in the fourth quarter (equivalent period in previous year: Euro 57.3 million).
Raufer was also very pleased by the substantial growth in bookings made by corporate customers, the company's main target group. "We were able to acquire major new corporate customers, and implemented various measures to increase the number of bookings made by existing corporate customers. We thus more than doubled the booking volumes made by important key account customers", added Raufer.
Measures to boost sales and very substantial earnings growth planned
December witnessed the highest growth during the quarter, with a growth in booking volumes of 66.0% compared with the equivalent month in the previous year. "We aim to maintain this increased momentum in the current year", remarked Raufer. "We expect to achieve a sales growth in a medium double-digit range in 2008". Alongside the company's major cooperations with Opodo and bahn.de, this growth would also be driven by further measures . "We aim to offer password-free booking in the current year. This will enable us to acquire new customers, as well as to reactivate dormant accounts. Various commission-related measures will also enable us to additionally boost our revenues", explained Raufer. However, the CEO's optimism is by no means limited to the company's sales performance. The management expects to see very substantial earnings growth in the current year, especially in terms of EBIT and the annual net surplus.
* The bookings figures quoted here correspond to the data query status on 02.01.2008.
hotel.de AG, based in Hamm and Nuremberg (Germany), London (UK), Paris (France) and Barcelona (Spain), operates a free hotel reservation services for companies and private users on
www.hotel.ch. hotel.de AG offers around 210,000 worldwide to be booked online. In 2007, hotel.de has enlarged its business model - focussing on the placing of hotel stays - by the fast-growing segment of procuring conference hotels for corporate clients. Compared to other booking channels, hotel.de/TravelRes customers benefit from considerable cost savings. Additionally, hotel.de/TravelRes always displays all rates available for every single hotel (e.g. promotional rates, corporate or weekend rates), so that the customer can choose the lowest or best-fitting rate. Another major advantage of hotel.de/TravelRes is the fact that booking confirmations are sent right into the hotel's computer - making a reservation fast, safe and reliable. This is enabled by hotel.de/TravelRes' unique integration of the hotels' central reservation systems (so-called CRS) under one consistent user surface. Well-known companies, such as Wella AG (subsidiary of Procter & Gamble), SAP AG, ThyssenKrupp AG, degussa AG, Logica CMG GmbH, Ernst & Young AG, Wal-Mart, Texas Instruments Inc., Deutsche Börse Group, Munich Re Group and others already use the hotel.de/TravelRes corporate application.