hotel.de is pushing internationalisation under the brand TravelRes
Nürnberg, 17th August 2006 – After having implemented hotel.de in all German-speaking countries successfully, the free of charge online hotel reservation service for 180.000 hotels worldwide is pushing its internationalisation under the domain TravelRes.
This way the hotel.de corporate application shall also be promoted in selected European markets other than Germany, Austria and Switzerland still this year. For the time being, hotel.de’s aim is to reach customers in Great Britain.
A new U.K. office has already been installed in London / Wimbledon, to be followed by other important countries like France, Italy and Spain in 2006 and 2007 (under the domains travelres.fr, travelres.it and travelres.es).
First potential clients may be foreign-based subsidiaries or parent enterprises of German companies already having signed a contract with hotel.de. The aim is to establish TravelRes as the leading online hotel reservation service in the foreign markets mentioned above, and – step by step – in Europe as a whole. Of course, internationalisation means diversity in languages. TravelRes is therefore accessible not only in German and English, but also in French, Spanish, Italian and Czech - more languages, like Dutch, Swedish, Polish and Russian to follow soon.
hotel.de AG, based in Hamm und Nürnberg, Germany, runs a free of charge hotel reservation service for companies and private users on www.hotel.de, TravelRes.com, hotel.at and www.hotel.ch. hotel.de AG offers 180.000 hotels throughout the world to be booked online. Compared to other booking channels, hotel.de customers benefit from considerable cost savings. These partially result from the very low hotel rates which hotel.de is able to negotiate with hotels thanks to its high booking volume. Additionally, hotel.de always displays all rates available for every single hotel (e.g. promotional rates, corporate or weekend rates), so that the customer can choose the lowest or best-fitting rate. Another major advantage of hotel.de is the fact that booking confirmations are sent right into the hotel’s computer - making a reservation fast, safe and reliable. This is enabled by hotel.de's unique integration of the hotels' central reservation systems (so-called CRS) under one consistent user surface. Well-known companies, such as Wella AG (subsidiary of Procter & Gamble), SAP AG, ThyssenKrupp AG, degussa AG, Logica CMG GmbH, Ernst & Young AG, Wal-Mart, Texas Instruments Inc., Deutsche Börse Group, Munich Re Group and others already use the hotel.de corporate application.