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INFORMASI PERS checks in with Cow PR following new site launch

- Agency handed brief following competitive pitch -, one of the world’s leading online hotel reservations services has appointed Cow to handle its consumer and corporate PR following a competitive pitch process.

The £30k brief will support a marketing plan that aims to develop growth of the German-owned brand in the UK leisure and corporate travel market. Offering 210,000 hotels at the lowest available prices, promotions and a no cancellation fee policy, has just completed a revamp of it’s website as part of its plans for growth in 2012.

The website has been completely re-worked and apart from a new, innovative design, it also offers a quicker and more user-friendly system for hotel reservations.

Advanced searches can be set up according to price, number of stars or special facilities, while all relevant hotel information is now presented more clearly. The booking process has been simplified, not only to be more compatible with the needs of its users, but also to inspire – the introduction of picture shows and favourites’ lists means that the booking experience is heightened and decisions, more informed.

Led by Cow Director Mark Perkins, the account will span proactive and reactive press office activity, as well as support the social media presence of the six-year-old brand.

Commenting on the win, Cow Managing Director Mark Perkins said, ‘We looked at the communications approaches of’s competitors and presented a different creative and strategic programme to build the brand, engage and, most importantly, deliver click-thru to the site.”

Serena Marchionni, Regional Online Marketing Manager for said, ‘Given the launch of our new-look website and the continued growth of the brand, we were looking for an agency who came equipped with creative ideas, a strategic approach and market knowledge - Cow ticked all those boxes. We’re excited about their plans as we look to growing the brand with them throughout 2012.’

UK Media Enquiries:
Cow London
Phone: 020 7234 9150

About is a hotel reservation service for business and private customers offered free of charge. The service offers more than 210,000 hotels for electronic bookings around the world. Customers booking via achieve significantly better prices in comparison with other booking channels. In addition, shows all available room prices for each hotel, so that the customer can always select the cheapest or most suitable room price. All bookings via are transferred simultaneously, securely and directly to the respective hotel’s computer. This guarantees the unique integration of each hotel’s own reservation system so-called CRS or PMS and’s own reservation system myRES into the unified user interface.
Using the experience of other hotel guests, customers seeking hotel rooms can base their decisions to book a room not only on the core information such as room price and hotel facilities, but also on the more than 2 million hotel evaluations and ratings submitted by hundreds of thousands of hotel guests from around the world. Compared with existing rating portals, customers can rely on 100% genuine hotel ratings, since only customers who have booked and recently stayed in each hotel are asked for their opinion., the international brand of AG, has been created in order to expand in markets in other countries. To acquire new customers and hotels abroad, offices in the UK (London), France (Paris), Spain (Barcelona), Italy (Rome), China (Shanghai) and Singapore have already been opened. The high percentage of international business travellers facilitates the Company's entry into new markets. The aim is to establish as the leading online hotel reservation service for business as well as private customers.

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