hotel.de reports highest quarterly booking volume in its history
Nürnberg, 3 April 2008* – hotel.de AG, one of the leading worldwide online hotel reservation services, increased its booking volume in the 1st quarter, traditionally a weaker season, by 56.2% attaining a record level of Euro 107.1 million. This growth was mainly due to the exceptional performance of international business and to the higher share of bookings made by corporate customers.
International business as key growth driver
Booking volume in the months of January to March (volume of reservations made in the first quarter) rose from Euro 68.6 million in the previous year to Euro 107.1 million. With growth of 75.9% to Euro 48.8 million, the international business once again posted a very strong performance. "Internationalising our business at an early stage has proven to be the right step. With our offices in other countries we are very well positioned and expect to generate further remarkable growth as the year progresses", commented Heinz Raufer, CEO of hotel.de, with regard to the figures reported for the international business. Booking volume in Germany also showed substantial growth of 42.8% to Euro 58.3 million. "The additional booking volume seen in Germany is particularly due to our important cooperation with bahn.de and the acquisition of further major customers, such as Deutsche Lufthansa and Air France. We expect to see further growth following the introduction of --------
password-free booking in April", added Raufer. Net post-checkout volumes eligible for commission (volume of accommodation eligible for commission taken up in the first quarter) showed overall growth of 38.1% to Euro 71.3 million in the first quarter (Q1 2007: Euro 51.6 million).
Positive outlook for the year as a whole
"By amending our commission structure, we have succeeded in raising our average commission to around 10%. We expect further international growth potential to be generated by the www.hotel.info domain acquired in March, where we launched a hotel assessment portal just a few days ago, with the ability to book rooms. The domain name is easy to remember, internationally comprehensible and includes the key words for users searching for information on hotels", remarked Raufer. For the year as a whole, the Management Board expects to see sales grow in a medium double-digit percentage range. However, the CEO’s optimism is not limited to the company’s sales performance, but also to the expected substantial earnings growth in the current year, notably in terms of operating earnings (EBIT) and net income.
* The booking figures quoted here correspond to the data query status on 01.04.2008.
hotel.de with its international brands hotel.info and TravelRes runs a free of charge hotel reservation service for companies and private users on www.hotel.de, www.hotel.info,
www.hotel.ch. The company offers 210,000 hotels worldwide to be booked online. Since January 2007, hotel.de has also been offering conferences. Therefore, the company had taken over the conference data base, the online booking tool and the customer base of intergerma Marketing GmbH & Co. KG. Compared to other booking channels, hotel.de/TravelRes customers benefit from considerable cost savings (for business customers up to 40%). Additionally, all available rates for every single hotel are always displayed (e.g. promotional rates, corporate or weekend rates), so that the customer can choose the lowest or best-fitting rate. Another major advantage of hotel.de/TravelRes is the fact that booking confirmations are sent right into the hotel’s computer - making a reservation fast, safe and reliable. This is enabled by hotel.de/TravelRes’ unique integration of the hotels' central reservation systems (so-called CRS) under one consistent user surface. Well-known companies, such as Procter & Gamble, SAP AG, Texas Instruments Inc. And Ernst & Young AG already use the hotel.de/TravelRes corporate application.
TravelRes is the international brand of hotel.de AG. This brand was established in 2006 for pushing ahead its expansion into the European countries. In this context the company has also reserved all relevant country domains. For supporting customer and hotel acquisition hotel.de has already set up offices in London, Paris and Barcelona, to be followed by other important countries. The strong customer loyalty and the high ratio of business customers facilitate hotel.de´s entry into the new markets as many foreign-based subsidiaries or parent enterprises of German companies contracted by hotel.de already have been using TravelRes since its activation. Therefore this clientele are the first potential customers. The aim is to establish TravelRes as the leading online hotel reservation service for business customers in the foreign markets mentioned and – step by step – in Europe as a whole.